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ABOUT US

Over the past 25 years, we have deployed more than $1bn on behalf of our clients, in the execution of technical and commercial partnerships with the teams and drivers competing in the FIA F1 World Championship.

Our leadership team comprises former senior F1 Team personnel, Fortune 500 executives who have themselves been F1 sponsors and even former professional racing drivers. Our aim is to bring a unique level of sector expertise to our clients so that they can maximise their ROI.

ABOUT US

Over the past 25 years, we have deployed more than $1bn on behalf of our clients, in the execution of technical and commercial partnerships with the teams and drivers competing in the FIA F1 World Championship.

Our leadership team comprises former senior F1 Team personnel, Fortune 500 executives who have themselves been F1 sponsors and even former professional racing drivers. Our aim is to bring a unique level of sector expertise to our clients so that they can maximise their ROI.

OUR PARTNERS

WHO WE WORK WITH

OUR RECENT WORK

NOMINET x HAAS

Technical Partnership

“Our partnership with Haas F1 Team has many natural synergies. Both organisations are highly innovative in our approach. I am delighted that we are leading the Haas Cyber Security strategy.”

Russell Haworth, CEO, Nominet

BP x RENAULT

Global B2B & Technology Partnership

“The automotive landscape is changing faster than ever before. This partnership enables us to combine the excellent skills and knowledge across both organisations to tackle the challenges and explore the opportunities of this rapidly evolving market.”​

Tufan Erginbilgic, CEO, BP Downstream

XBOX x LOTUS F1 TEAM

Collaborate to Launch Forza 6

"Let's go race!."​

Philip Spencer, Global Head of Xbox

UNILEVER x F1

Unilever enters F1 to further drive sales of Rexona and Clear.​

"We tap into our consumers passions in order to fully engage them. Formula 1 racing lies at the heart of what our consumers are passionate about."​

Pablo Gazzera, Global Vice President Brands

ALLIANZ x F1

Introduction of Allianz to F1 as Official Safety Partner.

"Allianz has built extremely effective international awareness campaigns about road safety and risk management around the themes Formula One provides. These campaigns have directly and positively impacted our core business activities."

Steven Althaus, CMO, Allianz

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OUR SERVICES

OUR WORK

OUR PARTNERS